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Almag and the Peacock family

Inspiring a community through 'matching gifts'

Almag and the Peacock family Image(l-r) Bob and Deb Peacock
“No matter how large or small, every donation will make a difference,” says Bob Peacock. He and his wife Deb have donated $200,000 to the new Peel Memorial over the last three years, and recently pledged an additional personal gift of $300,000. They also donate their time – Bob is chair of the Peel Memorial Campaign Cabinet and Deb is a former Osler volunteer.
The couple’s inspiration comes from their sense of community. “Having lived in the Brampton-Caledon area over 30 years, we’ve been very fortunate in our business and part of our family ethic has always been, if you’re doing well you should give back,” says Bob. “We believe that health care services offered at the new Peel Memorial will benefit the entire region.”
“Mental health, in particular for children and teens, is important to us. Mental illness is still something that is not openly acknowledged the way that it should be. Our personal donation will go to help ensure that adolescents with mental health problems get top-quality treatment and support at Peel Memorial.”
Inspired by matching campaigns of other industries in the community, the Peacocks recently announced that their company, Almag, will match up to $37,500 in donations by their staff, suppliers and customers to the new Peel Memorial. Since Almag’s donation will be doubled by both the Peacock Family and Orlando Corporation’s $15 Million Matching Challenge, this will result in a $150,000 contribution to Peel Memorial’s redevelopment!
“It was a significant investment for us and we seek to inspire a sea of donations. Although the province pays 90 per cent of the costs for construction, community donations are needed to fund all medical equipment – that’s why philanthropy has an important role in the hospital’s growth and success. We hope the additional matching gift will inspire the community to join us in supporting the new Peel Memorial,” says Bob.